Founder stories
Tell me what you want to build.
The questions you're stuck on are the chapters I should be writing.
I want to hear from people who have an idea and no idea where to start. Some of these stories will end up in the book, on this site, or in a conversation we'll publish — only ever with your permission, asked for directly, in advance.
Not sure what to write?
Pick whichever is closest to true and start there.
- 01The idea you keep coming back to and haven't started.
- 02The business you tried once that didn't work, and what you think happened.
- 03The skill people already pay you for informally.
- 04The thing you're afraid of getting wrong in public.
- 05The reason the timing has never felt right.
Your story
Take as much space as you need. I'd rather have the long version.